Captain America, Dunkin Donuts, and #THEPACT
As long as there have been movies, there have been restaurant tie-ins. Who doesn’t remember getting those sweet-ass Batmobiles and Riddler Cars in their Happy Meals? But recently, marketing companies have been thinking outside the box with their advertising. The Transformers film series has 7-11 Slurpee straw toppers. Subway offered reusable Green Lantern-themed tote bags, in an effort to “be green.” And for Captain America: The First Avenger?
Dunkin Donuts has you covered for Captain America-themed baked goods. They have two new featured donuts decked out in red, white, and blue. The first, the “Stars and Stripes”, is a cake donut topped with red icing and patriotic sprinkles, but the second is the crown jewel. Appropriately titled the “Captain America”, it’s a star-shaped raspberry-jelly-filled creation topped with sprinkles. Dunkin Donuts also introduced a cherry-flavored Coolata slushie drink, in honor of Private Steve Rogers’ alter ego.
The sheer insanity of this was not lost on Chris Haley, one of the minds behind the webcomic Let’s Be Friends Again. With the help of some friends, he organized a movement on twitter to experience the pastries as a community on Friday, July 1st. Dubbed The Pact, it quickly gained steam both on twitter and on the internet at large. After all, what better way to celebrate Canada Day than to flip Tim Horton’s the proverbial verb and shop American?
I quickly joined The Pact, for I am nothing if not a patriot. What I didn’t realize at the time, however, is that the nearest Dunkin Donuts was about 25 miles away in another city. However, filled with American Exceptionalism and accompanied by my friend, the wonderful Katie “Little Bear” Berlin, I set off for Battle Creek. After a long trip which nearly got us lost, we arrived at the Dunkin Donuts. The cashier seemed to have no idea of the importance of our mission, and my salute was met with confusion.
The donuts themselves were… interesting. The Stars and Stripes was pretty standard. I would’ve preferred it in chocolate, as a tribute Isaiah Bradley perhaps, but I’m not in charge of Dunkin Donuts’ donut design division. The Captain itself, however, was exemplary. I’m a sucker for any donut with a filling, and this one didn’t disappoint. The shape was interesting, like one of those flower-shaped Tim Horton’s pieces, but with a hearty, of the people feel. As donut tie-ins go, it was pretty fantastic.
As far as I know, these donuts will be available until at least when the film hits theatres, and I’d definitely recommend picking some up. I can only hope next summer’s Avengers brings the same level of donut ingenuity. Who wouldn’t want a donut called”Mjolnir,” “The Hulk,” or “Tony Stark’s Continuing Battle with Alcoholism?”